athletia Refreshing Deodorant Mist 100ml

Price non-negotiable.

Athletia is a skincare and lifestyle brand released in February 2020 by Equipe, part of the Kao Group, which also develops RMK and SUQQU.
While sustainable and ethical brands that consider the environment and people are emerging worldwide, Athletia is unique in proposing all its items as part of a lifestyle, not just for beauty.
Therefore, it is positioned as a lifestyle brand that supports the entire flow of a day's life.

With the brand concept Strengthen Yourself. Beauty can be trained., it is composed of three lines: tune & charge featuring skincare items, active & go focusing on multifunctionality, convenience, and portability for active scenes, and breathe & sleep focusing on comfortable breathing and sleep.
In other words, it embodies the wish to maintain a balance between stillness and movement even when feeling unsettled.

What resonated with me about this brand concept was the richness of fragrance in daily life, which is one of my greatest pleasures, and the simplicity of the concept.
Among the senses, the sense of smell is said to appeal most strongly to emotions, and memorable scents remain in memory.
This directly connects to and helps with emotional control.

While this might fall under the category of antiperspirant, I personally feel it's a new genre of antiperspirant that sets itself apart from typical drugstore antiperspirant sprays.
I have never used antiperspirant sprays for a reason: sweat cannot and should not be suppressed.
I believe suppressing it with chemicals is unnatural.
In that regard, I was drawn to its innovative design, which doesn't suppress sweat but rather works on the bacteria in sweat to sterilize and provide long-lasting effectiveness, killing the microorganisms that cause odor.
Once you try it, you'll understand: it dries quickly, feels cool with menthol, and is powder-free, leaving no white residue.
It's a savior for uncomfortable areas, not just underarms, but also hot feet, scalp, and neck, guiding them to comfort.

Purchased in April.

Stored at home.
I would be happy if those who don't mind this are interested.