Be a 10 Cosmetics Be Cheeky Blush brand new in box color Be Lively dusty rose

What It Is: Be Cheeky Blush’s matte, weightless, oil-controlled formula allows you to flawlessly create any look you want, from the most subdued of rouges to the boldest of blushes.  How To Use: Start by sweeping your brush across the blush and tapping off any excess. Then, dust on lightly, adding additional powder as needed for a more intense flush.  Editor Feedback: I've always been a huge blush girl, but I've struggled to find a product that is both natural-looking and durable, and Be a 10's Be Cheeky really hits the mark. Plus, I love that it's buildable, so you can go from a light, natural flush to a bold, dramatic rouge in seconds.— Isabelle Buneo, editorial intern  Expert Insight: “The Be a 10 Be cheeky blush is a staple in my makeup kit because of the intense pigment that leaves your cheeks looking like you’re blushing from within! I love that it’s matte but still so natural-looking that any skin type can wear it. I like to pop it on the high apples of the cheeks and drape it upwards toward the temples to lift the face.” — Nydia Figueroa, celebrity makeup artist